The course offers a broad, rigorous orientation for understanding the basic elements of media production, management and planning and intends to equip the student with the skills necessary to complete complex projects across various media. Students will also explore their personal strengths in various technologies, positions and tasks as well as their individual roles within the production process.
In addition to discussion sessions, group projects and presentations, lectures will help students handle typical problems of media management and production and focus on topics as intellectual property, media technologies, communication, distribution, competition, team organization, project management and marketing.
Group projects will demonstrate the proficiency level in project management, problem analysis and solving, programming, coding, visualizing, presenting and marketing. Proposals include methods and elements of information retrieval, databases, CVS (concurrent versions system), web services, technologies to be explored, methods and data to be visualized, and results presented and documented.
This course will provide a solid introduction into media design and hyper media design, including color, color theory, typography, multi media, and corporate identity design. The class will teach how to create basic Web pages using Hyper Text Markup Language (HTML), devise and develop basic multi media projects; understand and apply color theory, and use fonts, type and typography. The course will cover the basic HTML framework, font, type, and text formatting, images and graphics, as well as different color and perception models. Students will focus on design and aesthetic considerations but special attention will be devoted to readability, usability, coding syntax and implementation methods.
The class will help students to understand the principles of Online Marketing, Information Architectures and Search Engine Optimization. Participants of the class will be able to analyze, implement, and optimize viral marketing campaigns, and apply the lessons learned on web pages, portals, and ecommerce solutions. Students will understand the importance of search engines, directories, hits, pageviews, users, and linkpopularity respective PageRank®.
This course introduces the student to the history, philosophy, epistemology and analysis of media and mass communication. The class covers social, cultural, and political changes triggered by new media and communication technologies and presents current theory and research models. Students will specifically focus on the implications of the phonetic alphabet, the invention of the printing press, television, and cyberspace and will participate in a mixture of lectures, readings, discussions, experiments and projects.